Shilpa Reddy finds her metier in understated glamour. Her muse, the modern empowered Indian women, is a blend of homegrown cultural roots as she is of global exposure. Shilpa Reddy's label hence marries cultural foundation with modern interpretation. Applying innovative techniques to cultural forms, reinventing cultural embellishment and embroideries, the label brings a new dimension to Indian bridal and trousseau wear. Sophisticated cuts, clean structure, premium fabrics, impeccable fit and finish are cornerstones of Shilpa Reddy's designs.